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Chains like McDonald's and In-N-Out somewhat frequently turn up in Kim's interviews, Instagram posts, and Snapchat. Kim's fast-food consumption feels both deeply performative and - because of her decade-long dedication to the game - surprisingly genuine. Like celebrities desperate to appear relateable by scarfing down In-N-Out after the Oscars, Kim and Kanye continue to keep their public love of fast food alive. Kim is going to be a lawyer! Both of them have met with the president! Anna Wintour reportedly signed off on their decision to name their first born North West. So, they put out fashion lines, attended the Met Gala, and schmoozed with tech executives. Pink Polo Kanye and trashy-chic Kim needed to disappear. They wanted to be Vogue cover stars - and, despite plenty of backlash, they got it. They wanted fine-dining, New York Times' Food section-reviewed, high-brow approval.

'Kim Kardashian, her mother Kris called me, and said, 'Can we get Kim in an ad?''īut, Kim and Kanye didn't just want the fast-food kind of fame, the fame of being something most people like, but feel ashamed about liking. 'The Sports Illustrated swimsuit models that we use in our ads, like Hannah Ferguson and Samantha Hoopes … tell me that the girls actually talk about 'How can we get on a Carl's Jr. commercial, hoping to launch her daughter into mainstream fame. Kim and her mother/manager Kris Jenner used fast-food partnerships to turn Kim - who was largely known for her leaked sex tape and for being Paris Hilton's reality show sidekick - into a household name.īack in 2015, the then-CEO of CKE Restaurants, Andy Puzder, told me that Jenner called him to try and score Kim a coveted spot in a Carl's Jr.

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Back in 2008, she and Khloe attended McDonald's 'Big Mac 40th Birthday Party at Project Beach House.' It is an event I have thought about at least once a month since I discovered it while looking for McDonald's photos on Getty Images back in 2013.Īt the time, Kim was far from the international celebrity she is today. Kim Kardashian's ties to McDonald's span more than a decade. Photo by Chris Polk/FilmMagic/Getty Images

Kim Kardashian, Khloe Kardashian, and Lauren Conrad during McDonald's Big Mac 40th Birthday Party at Project Beach House in Malibu, CA on July 27, 2008. Account icon An icon in the shape of a person's head and shoulders.